Trusli
Our team guided Trusli through a thoughtful brand evolution, from an initial assessment into a new identity through asset creation — resulting in a cohesive brand story and a library of unique deliverables.
Services provided
visual design
branding
project management
creative direction
art direction
Trusli
Let's take a journey through the Designerds branding process to see how we landed on these final logos.
Naming and marketing
When the Trusli team first came to us, they were actually called Slegal. In addition to a full branding service, they also wanted us to ideate new names for them too. Our marketing team went to work and studied their services carefully to best proceed with the new name. After many discussions and whiteboard sessions, our team presented them with three final options. Their team decided to go with the name Trusli, as it was a trustworthy name for a reliable company.
Moodboard explorations
We started with mood board explorations to see how the Trusli team wanted to be seen. We grabbed inspiration that leaned on the act of trust, as that was their main goal as a lawyer service company.
Logo V1
After selecting a look and feel from the mood boards, we proceeded to ideate the initial logo.
We explored both logotype and logomark options.
Logo V2
The Trusli team narrowed down the options to these four that you see below. The T is a prominent design feature throughout all of these logos.
Final Logo
After the final logo was selected, we proceeded to create a variety of logo lockups such as: logomark, logotype, horizontal lockup, vertical lockup, and slogan lockups.
Brand Guidelines V1
After the logo comes the brand guidelines. We explored a variety of fonts, colors, iconography, photography, and illustration styles to best match the tone, look, and feel of the brand so far. We worked with the Trusli team and our marketing team to craft the messaging, vision, pillars, and tone of voice.
Final Brand Guidelines
Finally, we arrive at the fully built Trusli brand guidelines. We narrowed down options for the brand such as iconography and photography, and proceeded to build a branded presentation deck to contain all of the Trusli brand guidelines.
Outcome
The Trusli team was absolutely thrilled to have a new brand to use for all of their assets. Trusli currently uses their new logo on all branding elements and deliverables. Getting to work with a company like Trusli was an amazing experience and we're so happy to see them flex their fresh new brand.
Check out their website here!
